Introduction
Background
Showcase of the Toulouse implementation.
Showcase of the Toulouse implementation.
Carpool week
This action took place from Monday, 30 March to Friday, 3 April. The Carpool week communication campaign was centred on the “Drive collective” slogan and was intended to underline the involvement of Tisséo in imaging a public transport more practical and focusing on users.
A communication kit comprising of different format posters, leaflets, guides, totems, roll-ups, internet banners and pop-ups was produced for each of the business areas. In general they were well received and supported and explained the actions. A speed-dating session to create matches between employees was organized at Héliopole before the carpool week and an animation/ stand during lunch time in front of one of the canteens was held at TOP, during the carpool week.
Mobility Jackpot Lottery
The back office was changed to be used for other lotteries that could be requested by companies and also to be adapted for the needs of the project. The 1st Draw was held on the 7th of April and involved 93 eligible participants: 18 from Heliopole and 75 from TOP.
Personalized travel plans
Tisséo Mobility advisors started informing companies about PTP since September 2014. An online questionnaire has been created in February 2015 to be circulated to employees to gather their contact details and to evaluate their interest to participate to PTP. The employees that accepted to be interviewed received a small mug as a give-away. These actions lead to attract around 58 employees potentially interested in a PTP but for the moment only 7 have accepted to participate. The main reasons for this low involvement level were: too many efforts were requested from companies/employees in a short period, the companies preferred to focus on the «event» part of measures and some companies communication policy (emailing/intranet) can limit the possibility to communicate with employees.