This action took place from Monday, 30 March to Friday, 3 April. The Carpool week communication campaign was centred on the “Drive collective” slogan and was intended to underline the involvement of Tisséo in imaging a public transport more practical and focusing on users.
A communication kit comprising of different format posters, leaflets, guides, totems, roll-ups, internet banners and pop-ups was produced for each of the business areas. In general they were well received and supported and explained the actions. A speed-dating session to create matches between employees was organized at Héliopole before the carpool week and an animation/ stand during lunch time in front of one of the canteens was held at TOP, during the carpool week.