First step, will be to improve and strengthen the software and the web portal created by the Municipality (FI-START) to manage the car pooling scheme for Municipality and University employees. Soon after, an intensive period of awareness raising of the existence of it will take place.
More in detail, the CHUMS project will be implemented in the City through a package of proven energy efficient transport measures which support carpooling amongst employers and their employees:
- Hosting of “Carpool week”: the launch of the first “Carpool Week” will take place in September 2015.
- Provision of mobility jackpot lottery
The launch of the Carpool week will be immediately reinforced by the award of a bumper mobility jackpot prize to incentivise newly aware car commuters considering carpooling to actually make the switch. There will then be weekly draws of the mobility jackpot to keep the momentum and higher profile going.
- Delivery of Personalised Travel Plans including carpooling options
Shortly after the carpool week, between September 2015 and March 2016, the City will also introduce the Personalised Travel Planning service to highlight to car commuters the carpooling options available to them which match their personal circumstances and to emphasise the benefits which are important to those individuals.