The CHUMS project built on proven strategies and technologies to remove the non-technological market barriers to wider uptake of car-pooling for commuters. The key requirement of car-pooling is that it must be able to compete with the advantages of private car usage. It must be easy, safe, flexible, economical and available before it will be widely adopted. While technological advances such as trip matching software have certainly been key enablers to make car-pooling operations simpler and less costly to coordinate and manage, the fundamental barrier to growth in car-pooling is generating a critical mass of potential users in the database. More users in the database means more potential matches will be found and more of these will be closer to the times and locations requested. This ultimately results in car-pool offers which are as close to private car use as possible.
The CHUMS expected outcomes were:
» Changes in travel behaviour mind-sets for commuting leading to more energy efficient transport.
» Shift towards sharing the journey for the half of the working population (>80% of car commuters) who currently drive alone to work.
» To attract-match-retain more employees to use carpooling for their commute to work trips