Since 2008, Tisséo-SMTC, the Public Transport Authority, is managing a local carpooling service covering the Toulouse urban area level and beyond. Even if the number of car-poolers is constantly increasing since then, Toulouse sees the CHUMS project has a great opportunity to attract new users to the Tisséo service, put them in contact and keep them using it.
The CHUMS project has developed and is delivering a unique methodology (‘the CHUMS approach’) to unlock maximum carpooling demand and establish critical mass of users. It does so in workplaces by delivering three sequential activities, each one reinforcing staff awareness, participation and modal shift to carpooling:
- Step 1: Deliver a carpooling week to increase awareness and eagerness of staff to try out carpooling;
- Step 2: Provide Personalised Travel Planning services to employees;
- Step 3: Set up a “mobility Jackpot” competition.
The CHUMS demonstration sites in Toulouse are the “TOP” Business Park in South West Toulouse comprising of 17 companies with around 12 000 employees (5 500 public and 6 500 private) and the “Heliopole” Business Park in North Eastern Toulouse with 10 organizations that have about 2.100 employees (300 public and 1 800 private).
In March 2015, before the CHUMS actions were implemented, Heliopole had 61 registered car-poolers and Top had 504 (total: 565). In the framework of the CHUMS project, Tisséo wishes to go further by implementing carpool weeks, mobility jackpots lotteries and personalized travel plans in order to increase the number of car-poolers registered. Early June the number of registered carpoolers grew from 61 to 75 for Heliopole (+18.6%) and from 504 to 562 (+10.3%) for Top.
For find out more about how these results were achieved download the Showcase of the CHUMS actions in Toulouse – here.