The CHUMS project
The strategic aim of CHUMS was simple – to “attract carpoolers, match them and retain them”,
to keep the numbers rising, and to develop and transfer this proven practice across Europe!
Carpooling is one of the most convenient methods of travelling to work, and it’s easy to do! The CHUMS project demonstrated that carpooling is a viable and convenient option that overcomes traditional social, behavioural, and cultural barriers associated to sharing. CHUMS has helped many people already to change their travel habits to and from work!
Simply, our strategic aim was to attract carpoolers, match them with suitable sharers, and retain them and their interest in carpooling, creating an environment where carpooling is a habit, not a chore. This all sounds simple enough, but how did the CHUMS approach differ from other carpooling schemes?
CHUMS combined three ever-so-simple measures which, when combined, have shown to have a greater impact than other schemes on carpooling success in organisations across Europe. Below are the three elements that when combined generate the CHUMS approach:
Carpooling Week: an intensive two week period of marketing and promotion of carpooling to the target users. It has been tested in over 1.000 carpooling sites in the UK and has won a Queen’s award for achievement.